If a photo is worth thousands of words, how much more valuable is the video? This is the basis of video marketing, a marketing strategy that integrates attractive videos into your marketing campaigns
Video marketing can be used for everything from building customer rapport to promoting its brands, services or products. In addition, video marketing can work as a medium for customer's testimonials, promoting live-stream events and distributing viral content. On the surface, the method of video marketing is very simple: your brand creates videos that promotes your company in some way, increases sales, increases awareness of your products or services, or connects your customers. In practice, this is a bit more complex. Like many of your marketing efforts, video marketing data is driven, so you want to keep tabs on different metrics and track customer engagement.