The process of gaining traffic, attention or branding of a product or service through social media sites is called social media marketing, probably you are not going to get any business from that user however it helps in speading brand awareness. Social media itself is a catch-all term for those sites which can fundamentally provide various social functions. For example, Twitter is a social site that is designed to make people share short messages or "updates" with others. On the contrary, Facebook is a fully developed social networking site that allows sharing updates, photos, joining events and many other activities. Social media is a powerful way for businesses of all sizes to reach marketing prospects and customers.