SEARCH ENGINE OPTIMIZATION

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SEARCH ENGINE OPTIMIZATION

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.SEO refers to the improvement of unpaid results (known as "natural" or "organic" results), and excludes direct traffic/visitors and the purchase of paid placement. Primarily SEO pertains to search engine.SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.Optimizing a website may involve editing its content, adding content, modifying HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.

As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior

Overview

Over 94% of people who use Google only look at the first page of search results, and most people only click on the first three results. 83% of people worldwide use Google, but this concept applies to every search engine. So what do you do if your small business website appears on the 12th page of results instead of the first page? Search engine optimization, or SEO, is the process of increasing your site position and page rank organically through quality backlinks and effective keywords. SEO is the most effective way to increase traffic to your website.

Onpage Seo

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.For those new to on-page SEO, we highly recommend reading our On-Page Ranking Factors. On-page SEO has changed over the years, so it's important to keep up with the latest practices. Below are the latest post about on-page SEO from the Moz Blog, and we have chosen our favorite resources to help you along your journey.

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Use SEO-Friendly URLs

SEO Friendly URLs are the key of increasing on rank on any search engine platform.

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Begin Title with Keyword

Your title tag is one of the biggest on-page SEO factor.

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Use Modifiers to Your Title

Using modifiers like “2019”, “best”, “guide”, “checklist”, “fast” and “review” can help you rank for long tail keywords.

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Google bots are most likely to find a specific keyword in first 100 words of the page. So it is kind of necessary to drop a good keyword there.

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Use Responsive Design

Your website must be mobile friendly otherwise pay the panda penalty.

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Use Outbound Links

Outbound links to related pages it helps Google to figure out your page’s topic. It also tells Google that your page is a centre of quality info.

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Apply Internal Links

Internal links would help Google to understand the responsiveness of your website along with what your website represents.

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Enhance Site Speed

You can enhance your site speed by utilizing a CDN, compressing images, and shifting to faster hosting. Make sure your site doesn’t take more than 4 seconds to load:

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Image Optimization

Ensure at least one image file name contains your target keyword and that your target keyword is a segment of your image Alt Text.

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Social Media Sharing Buttons

Social signals may not play a straight role in ranking your site. But social shares create more focus on your content.

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Post Lengthy Content

“Length is strength” that is a fact, and it is found that lengthy content helps to rank significantly higher on first page of Google.

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Using Quality Content

Quality and Unique content is not only important, it also shows your brand value. A copied content is neither helpful for SEO nor for visitors.

Off Page SEO

Off-page SEO means the techniques that can be used to enhance the location of a Website in search engine results pages (SERPs). Many people connect off-page SEO with Link Building, but this is not the only way

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Shareable Content
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Influencer Outreach
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Contribute as Guest Author
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Image Submission
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Social Media Engagement
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Social Bookmarking Sites
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Forum Submission
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Infographics Submission
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Blog Directory Submission
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Article Submission
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Question and Answer
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Video Submission

Plan and Services

Services Basic Standard Premium Business Platinum
Targeted Keywords 10 20 40 80 150
Minimum Project Duration 6 Months 6 Months 6 Months 6 Months 6 Months
Guaranteed First Page (%) 10% 15% 25% 30% 40%
Monthly Guaranteed Backlinks 20 40 75 100 200

Initial Audit, Review & Analysis

Services Basic Standard Premium Business Platinum
In-depth Site Analysis
Website Analysis
Competitive Analysis
Inital Backlinks Analysis
Google Penalty Check
Baseline Ranking Report
Baseline Traffic Report
Page Size Check
Canonical Checking
W3C Validation Check
Broken Links Check

On-Page Optimization

Services Basic Standard Premium Business Platinum
Meta Tag Optimization
Title Tag Optimization
URL Mapping
URL Rewriting
Internal Linking & Anchor Text Optimization
Image Optimization (Alt Tag)
Keyword Density Check
HTML Code Optimization
Website Responsive Check
Page Speed Analysis
Schema Markup Analysis
Custom 404 Error Page Setup
Google Analytic/Webmaster Setup
Bing Webmaster Tools Account Setup
Header Optimization
XML Sitemap Creation/ Analysis
Fvicon Creation
Site Download Speed Analysis
Existing Content Optimization

Off-Page Optimization

Services Basic Standard Premium Business Platinum
Social Bookmarking 5 10 20 40 70
Press Release Submission 1 2 3 4 5
Directory & Yellow Page Submission
Classified Ad Submission 10 15 20 30 50
Google Map Integration
Image Promotion
RSS Feed Submissions
Blog Creation & Posting 1 2 5 10 20
Profile Links 3 5 8 10 15
Microblogging
Infographic Design & Submission 1 2 3 5

Local SEO Optimization

Services Basic Standard Premium Business Platinum
Local Search Engine Optimization
Updating Local Listing Pages
GEO Tagging
Google Business Listing
Yahoo Basic Business Listing
Bing Places Lisiting
Local Search Engine Ad Creation

Content & Video Marketing (Per Month)

Services Basic Standard Premium Business Platinum
Informative Content Writing & Submission 1 2 3 5 8
Press Release Writing 1 2 3 4 6
Review Answer Writing 1 3 5 8 12
Blog 1 2 5 8 15
Blog Directory Submission
PPT Creation & Submission 1 2
Guest Blog Posts Every 2nd Month 1
Daily Motion Account Creation
Video Creation 2 4 8
Youtube Account Creation

PPC/ Google Adwords

Services Basic Standard Premium Business Platinum
Google Search Ads
Google Display Ads
Remarketing Ads
Video Ads

Social Media Marketing (Per Month)

Services Basic Standard Premium Business Platinum
Social Media Profile Creation
Facebook Profile Promotion 10 15 20 40
Twitter Profile Promotion 10 15 20 40
Google+ Profile Promotion 10 15 20 40
LinkedIn Profile Promotion 10 15 20 40
Instagram Profile Promotion 10 15 20 40
Pinterest Profile Promotion 10 15 20 40

Monthly Reports

Services Basic Standard Premium Business Platinum
Monthly Keyword Rank Report
Monthly Keyword Rank Report
Monthly SEO Work Report
Social Network Report
Google Analytics Report
Monthly Activity Report

Support

Services Basic Standard Premium Business Platinum
Phone Support
Chat Support
Email Support

Level Of Personalized Attention

Services Basic Standard Premium Business Platinum
Dedicated Account Manager

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