Google Ads (previously Google AdWords, before July 24, 2018) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Managing your pay-per-click campaigns is also a very important factor. Once you create your new campaign, you need to regularly manage them to make sure that they remain effective. In fact, the Regular Account Activity on your account is one of the best predictions of success. You should continually analyze the performance of your Google ads and your AdWords account - even make a big difference in just 20 minutes a week - and you can make the following adjustments to optimize your campaigns: